A couple recent projects have highlighted the need to focus on impact and programming when explaining to website visitors what exactly you do. Here’s what I’m thinking.
Some basic thoughts about the importance of reading comments. The rationale for doing so comes straight out of your 7th grade reading class.
A picture may be worth a thousand words, but that doesn’t mean text alternatives should be that long! But how do you know what’s right? This decision tree is a good place to start.
The way a person formats text is to communicate additional information. “This phrase is a section heading.” “This word is more important than all the others.” When text formatting gets out of control, that information is obscured and a host of other problems arise.
To many, “SEO” is an acronym shrouded in technical jargon and obscure “black hat” tactics. I think we need to step back and write more to the people who only understood the first two words of that last sentence. Join me.
The video of my Seattle WordCamp 2012 presentation with Christine Winckler is up. And in bonus news, my WordPress plugin was spotted on WPMU and at WordCamp Birmingham.
Don’t let your audience and content get lost in between the design and functions of your website! In this guest post, copywriter Lauren Appa encourages us all to ask of every piece of our websites, “Does It Clearly Communicate with the Reader?”
I am SERIOUS about writing high-quality, well-informed, and, most importantly, honest content for the web. I have recently stumbled upon a huge collective failure of the internet community. Please take a moment to understand the biggest challenge to my generation and learn what you can do to combat this problem.
I don’t know that I’ll ever perfect the art of writing link text, but there are some basic patterns and word choices to avoid. This article covers how to write good link text that increases readabiliy, accesibility, and search engine rankings.
Headings are easy to add to web pages and give big payoffs in readability, usability, accessibility, and search engine friendliness. If you don’t know what headings are, take the 10 minutes to learn. They’re simple. If you do know what they are, this should give you some good examples of why they matter.
Let’s have a little fun with some website design and internet haikus!
This is Part 2 of a two-part series. Having listed the problems that PDFs create when posted online, this should give you lots of ideas and ways to improve the use of PDFs on your website.
PDFs are everywhere on the web even though they aren’t optimized for viewing in a web browser. Why? In this post, the first in a series of two, I’ll review the reasons people post PDFs and the potential pitfalls of doing so.