Who Sees Your Home Page?
What percentage of users view a home page? Is it as high as the name might imply?
Website Visitors
Don’t Open Links In New Windows: Part II [link]
More reasons to not force links to open in a new tab or window. Just because you can doesn’t mean you should.
The Worst Practice Cycle [image]
I think I’ve identified a common pattern for the way certain “worst practices”—as opposed to “best practices”—continue to live on well past their prime.
Answering “Who Are You?” on Nonprofit Websites [aside]
A couple recent projects have highlighted the need to focus on impact and programming when explaining to website visitors what exactly you do. Here’s what I’m thinking.
External Links: Accessibilty and Control [link]
I know people have their reasons for wanting to make links open in new windows, but there are real problems with that. Here’s a link where someone does a great job explaining why we should stop.
Priority: An Allegory
A first for this blog. A fictional tale of a wayward museum commissioner who has lots to tell us about being selective and the importance of a well-organized website…err…museum.
Embrace User-Generated Content
For many people, particularly those who haven’t grown up in a world with social media, allowing your audience to write on a Facebook wall or respond to a blog post is terrifying. I’m sympathetic to these fears, but I also think they’re drastically outweighed by the benefits of two-way communication.
Dilbert’s Thoughts on User Testing
Dilbert knows a thing or two about designing websites. Find out what we can all learn from this recent strip.
Guest Post: Why Even Pretty Websites Can Fail
Don’t let your audience and content get lost in between the design and functions of your website! In this guest post, copywriter Lauren Appa encourages us all to ask of every piece of our websites, “Does It Clearly Communicate with the Reader?”
Getting the Most Out of Google Analytics with the Least Effort
Google Analytics can feel overwhelming the first time you use it. So many data points! So many filters! So much jargon! In this post, I’ll define the most common jargon-y terms, take you to a few of my favorite reports, and suggest strategies for efficiently using Google Analytics.