I could use your feedback.
When looking at website navigation menus, I see many similarities from one site to another. The similarities increase when looking at a more-specific subset of sites. Nonprofits websites share more in common. Food pantry websites share even more in common. In the end, every single site is a little different, but the commonalities can’t be ignored.
Frequently in web design, people try to establish “benchmarks” for certain types of features. What’s the average load time for these sites? How many social network followers do these types of websites have? How frequently do these websites post to their blog? I’m wondering whether establishing benchmarks for nonprofit website navigation menus might be useful.
In particular, I’m interested in the menu labels and the most common sections of sites. For instance, organizations that have nothing in common with each other still often have a “Programs” section of their website.
I think this could be useful for organizations that are reorganizing—or, for the first time, organizing—their menu. I fear that it might be too constricting, but I alternately imagine it serving as a valuable spring-board for planning. I’ve seen more than one organization completely stuck on menu reorganization largely, it seems, because they don’t know what other options they have.
This would be a long-term project and I have many details to work out, but I’d love to hear from all of you faithful readers:
- Would this be useful?
- What other information would you be interested in?
- Do you have any concerns about a project like this?