Website Projects Are Like Pizza

It’s hard to get a good cheap website. To understand why, think of website pricing like making a pizza.

Regardless of whether you’re baking a 4″ personal cheese pizza with no sauce for a 5-year-old or a 30″ gourmet pizza (new favorite: gorgonzola, red onion, and pear!) for a family of six, you’ll have to:

  • Go shopping
  • Read the recipe three times (at least that’s what I need)
  • Make dough
  • Prep your toppings
  • Cook the pizza
  • Set the table
  • Serve the pizza
  • Clean up

It takes a little longer to make the bigger pizza. It takes a little longer to make a fancy set of toppings. It takes a little longer to make three pizzas. It takes a lot longer to make 10 pizzas, each with different toppings. But every time, you still have to do all the setup work no matter what.

With websites—at least for me—it’s the same. For any project I have to:

  • Have an initial conversation or conversations with the client.
  • Plan the website.
  • Install WordPress.
  • Configure WordPress.
  • Pick a design strategy.
  • Select, install, and configure plugins.
  • Train the client.
  • Launch the new site.

On some projects I have to spend a lot of time planning, take a more-involved approach for the design, or even write a custom plugin, but that basic work never goes away, and so there is a real floor for the cost of a website.

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