A question about a Fitbit got me thinking about making websites and the nonprofit sector. As we introduce data and analytics into our fields of passion, we must be careful to not lose the joy that got us started.
What percentage of users view a home page? Is it as high as the name might imply?
Whether you love them or hate them, Google offers a lot of tools and services that most of us use. Two recent changes caught my eye and I want to pass them on to all you website owners and builders.
Google Chrome’s application shortcuts are way underappreciated if you ask me. I use them to keep myself working when I need to work and playing when I need to play. Learn why I love them and how to make them for your favorite “web apps.”
Google Analytics can feel overwhelming the first time you use it. So many data points! So many filters! So much jargon! In this post, I’ll define the most common jargon-y terms, take you to a few of my favorite reports, and suggest strategies for efficiently using Google Analytics.
When looking at user statistics for your website, you might be left wondering, “how does my organization compare to similar sites?” GroundWire’s fabulous 2010 report shows the analytics landscape for environmental nonprofits in the Pacific Northwest, valuable data for everyone.