GroundWire Report Tells You How Your Nonprofit’s Analytics Stack Up [link]

A screenshot of the Google Analytics home screenIt’s great to have Google Analytics and know how many visits your organization’s website gets.  On its own, that information has value. But it’s even more valuable to know how your organization’s website compares to the websites of peer organizations.

This Groundwire report has a wealth of statistics about website traffic for over forty environmental nonprofits.

Each website is different—you know your audience and goals better than anyone else—but having these statistics for comparison is a great way to better understand your site.

Read Groundwire’s “2010 Website Benchmarks Report: An Analysis of 43 Environmental Organizations’ Website Statistics”

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