It’s great to have Google Analytics and know how many visits your organization’s website gets. On its own, that information has value. But it’s even more valuable to know how your organization’s website compares to the websites of peer organizations.
This Groundwire report has a wealth of statistics about website traffic for over forty environmental nonprofits.
Each website is different—you know your audience and goals better than anyone else—but having these statistics for comparison is a great way to better understand your site.