Blue vs. Orange. Two “Donate” buttons went head to head in a click test. Here’s what the results said and what I still don’t know.
An excerpt of an email to a client describes the considerations I take when designing a “Donate” button on a nonprofit’s website.
I’m head-down on a bunch of projects and then taking some time off in July, so this will be the last post here for about a month. Here are two things to keep you occupied in the mean time.
Giving Tuesday is coming up December 1st, and year-end giving is just after that. Is your website ready?
It’s a common if misguided notion that bigger and brighter donate buttons and slick snazzy websites are required to get users to donate. That view overlooks some of the most basic requirements to get users giving money on your website.