SEO for Normal People
To many, “SEO” is an acronym shrouded in technical jargon and obscure “black hat” tactics. I think we need to step back and write more to the people who only understood the first two words of that last sentence. Join me.
Articles
Information you can use.
Embrace User-Generated Content
For many people, particularly those who haven’t grown up in a world with social media, allowing your audience to write on a Facebook wall or respond to a blog post is terrifying. I’m sympathetic to these fears, but I also think they’re drastically outweighed by the benefits of two-way communication.