I’ve been intrigued by the concept of microsites for a long time. For those of you who haven’t heard of microsites before, I’ll quote from the article I’m linking to:
A microsite is a mini-website, generally two to four pages, focused on a specific topic or campaign. These mini-websites are usually graphic-heavy and have very straightforward, action-oriented copy.
They certainly are about the most resource-intensive web tool you can use, but I’ve wondered whether that effort could add up to a significant increase in outcomes. The opportunity to brand a campaign with a custom URL, imagery, and more seems like a powerful tool.
This article is from the Nonprofit Technology Network (NTEN). They’re a fantastic organization supporting people who do nonprofit technology—or #nptech, as they say on Twitter. This is one of many great resources they publish, so check them out.