That’s the title of the latest post from the Executive Director of the Nonprofit Technology Network. The whole article is worth a read.
Here’s the main point:
I’m here today to remind you that technology is not going to save us. That may surprise you coming from the people who organize the biggest nonprofit technology conference around. But technology has never been the center of our work. The truth is, technology isn’t going to save our organizations, our budgets, our events, our programs, or our communities.
My primary rule of change management and technology planning is this: technology is never first. Technology is last. And now, more than ever, I want organizations to remember this.
So what’s first? People. Always, first and foremost, people.
The nonprofit sector is wrestling with difficult technology issues right now: unexpected virtual galas and auctions, ad-hoc work from home setups, delivering services by video, and more.* But all the headlines that focus on technology really do seem to distract from the impact the changes have on people.
* I’ve continued to update my list of COVID-19 resources that cover all those issues and more.
This is obvious when you think about it, but don’t forget that many folks are trying to figure this all out while taking care of an elderly parent or young children. We’re all trying to figure this out while facing an unprecedented pandemic.
Everyone is more effective when they feel in control and appreciated. Let’s make sure we get that taken care of before we worry about whether to use Skype, Teams, Zoom, or WebEx.