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Premium Themes

Tips For Picking a Good WordPress Theme (Free or Paid)

The WordPress theme landscape is vast and wild. It is a terrifying place, really, with lots of hidden dangers and dark corners. There are many things to consider when looking for a WordPress theme for your website. Here are some of the pointers I often give when the topic arises.

Author Mark Root-WileyPosted on December 9, 2014July 12, 2018Categories Understanding Web Design

Talk to a Developer

Mark Root-Wiley & Scott Marlow

I gave two talks last week about WordPress for nonprofits and a common thread arose. Let me tell you about it. It’ll save you time and money if you’re getting started on a website.

Author Mark Root-WileyPosted on May 20, 2014April 9, 2026Categories Understanding Web Design

Don’t Use These WordPress Theme Features

If I had to give people buying a WordPress theme one piece of advice, this would probably be it: Ignore most of the features, save yourself the headache of the “lock-in effect,” and learn to love plugins!

Author Mark Root-WileyPosted on June 11, 2012March 6, 2018Categories Tools & Resources

Choosing the Right WordPress Design Strategy for your Website

iPad with a Question Mark on a white screen

WordPress websites use “themes” to give them custom designs. Picking the right theme, though, is quite challenging. You can purchase themes, modify themes, or hire someone (like me) to design and build a custom theme. Each strategy has pros and cons which I’ll walk you through in this post.

Author Mark Root-WileyPosted on November 7, 2011June 3, 2014Categories Tools & Resources

Get to Know Me

Mark is a white man with short light brown hair and short stubble. He's wearing a collared blue shirt with a small white floral print in this formal portrait with a stark white background.

My name is Mark Root-Wiley (he/him). I design and build WordPress websites for nonprofits. About/Resume

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Free WordPress Guide for Nonprofits

Nonprofit WP

I maintain Nonprofit WP, "The Start-to-Finish WordPress Guide for Nonprofits" building DIY or low-cost websites. Visit NonprofitWP.org for time-saving tips and best practices.

Latest Blog Posts

  • A web accessibility training win with Percolator Consulting June 23, 2026
  • My shortest post yet about not using “click here” links May 18, 2026
  • Project Launch: The Life and Legacy of Efraín Arévalo Ibarra March 24, 2026
  • 26NTC Field Notes: Day 3 March 13, 2026
  • 26NTC Field Notes: Day 2 March 12, 2026

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Memberships & Certifications

Nonprofit Technology Network (NTEN) Member Approved Specialist - Nonprofit Resource Directory Member Washington Nonprofits Member