Washington State Coalition Against Domestic Violence (WSCADV) is a statewide membership organization that works to support its member programs and engage the public to play a role in ending domestic and sexual violence.
A Fresh Design
After a website design “refresh” by MRW Web Design in 2015, it was time to create a new, brighter, more engaging website that showcased WSCADV’s positive, forward-thinking work for change. With a new color palette designed by WSCADV staff, the site now features richer colors, welcoming photography when appropriate, and inviting, easy-to-read content.
The design has a simple-yet-unique character that focuses on making information on the website easy to find and read.
User-Friendly Content & Navigation
Due to the nature of their work, WSCADV serves a wide variety of organizations, professionals, and community members. After assessing the full range of website audiences and their key interests, a major overhaul of the primary navigation menu was warranted.
By focusing on using more visitor-centric language, the main menu now helps visitors find information quickly based on their interests and needs. Notably, after launch there were few complaints about moved pages or signs that visitor time on site was negatively impacted, a sign that the information organization was easy to use.
I enjoyed working with Mark and really appreciated his approach—specifically, the thoughtful attention to the planning phase, settling on the architecture before we started building, and his ability and skill at finding a balance between hearing our needs and goals and inserting his expertise and opinions. I’ve learned so much through the process and am very happy with the end result.Kelly Starr, WSCADV
After determining that the menu would need a large number of multi-word items, a unique left-side mega menu design helps visitors browse available information quickly.
Content revision & reorganization was of equal focus to design and development. The WSCADV web team did amazing work to reduce the amount of information on the website and improve key pages. As part of this revision, the new design de-emphasizes the searchable and filterable resource library and focuses on user-friendly “guides” about key topics designed specifically to help visitors.
One especially exciting in the resource library now calls attention to a featured guide anytime a user filters the library for a relevant topic:
MRW Web Design completed the site over two engagements lasting approximately eight months.
Discovery & Scoping
- Site audit
- Staff survey and key stakeholder interviews
- Audience & top tasks summary
- Support full-site content audit and site mapping exercises
- Design discovery & analysis
Design & Implementation
- Custom WordPress theme with support for Block Editor
- Feature improvements to Resource Library, member listings, and contact form
- Content implementation support for staff
- Multiple WordPress trainings for site editors