The Consortium for Service Innovation “is a nonprofit alliance of companies focused on innovation around customer and employee engagement, productivity, and success.” As the organization turned 30 in 2022, they needed a new look, a streamlined website, and new functionality to support their membership and community.
Already a long term client, this redesign project benefited from a strong existing working relationship to completely overhaul the website.
Collaboration Increases Project Expertise
This project included a number of critical internal and external collaborators. Amy Weiher of Weiher Creative redesigned the logo while honoring the previous version and established new brand guidelines. Some early visioning for the website was key to starting the redesign process and instrumental in the final look of the site.
Within the organization, staff brought expertise in content strategy and information architecture, extensive knowledge of business processes, and the experience as former Consortium Members to heavily influence the final site.
The final site design was created collaboratively with the Consortium staff. Using a content- and component-driven approach to design, the site’s final form evolved through a process of frequent revisions to site content blocks and overall page layouts. That process will continue through the life of the site as the organization and brand evolve to support communication needs.
Incremental Phases Lead to Major Gains
Instead of a single relaunch, this project happened in three separate phases over the course of the year.
- Merged two sites into a single site with separate categorized event lists depending on audience. Previously, the Consortium operated a separate training and certification site for the methodologies they developed and maintained. A single site allowed for clearer branding and information that reduced visitor confusion.
- Move away from Eventbrite to a self-hosted WordPress-based system for event management.
- Completely redesign the website to implement new brand, using the block editor to given editors creative control over page designs
This phased structure enabled intensely focusing on each specific task through completion, and resulted in a better final product.
Engaging and User-friendly
The final design implemented a unique left-side navigation menu with quick links to related site that remains visible at all times to help visitors quickly find what they need. Subtle scroll- and hover-triggered animations give the site a dynamic feeling without interfering with using the site. The overall look and feel aligns with the multi-faceted organization’s technical work happening in a welcoming community of people.
Website accessibility was a major priority during the design and development phases, especially for features that involved motion and keyboard navigation. The color palette offers numerous opportunities for contrast-safe color combinations, and numerous other accessibility supports and accommodations make the website welcoming to any visitor.
This entire project centered people. Our web team of two consultants and two primary staff worked together closely to produce a cohesive final site, and the needs of visitors drove decisions throughout the process. This new site will serve as a solid foundation for the Consortium as they enter their fourth decade of work!