Yellowstone to Yukon (Y2Y) had a site with a design that didn’t do justice to the work they did and only worked well on large-screen devices. Working with 501 Commons which lead the project and developed the site in Plone, MRW Web Design worked closely with Y2Y to assess the visual needs of the new site. Despite the major changes to the sites look, the new design maintained and even strengthened the existing Y2Y brand, meaning that previous reports and graphics now had a complementary website design.
An organization that preserves large spaces needs big photos to show the land and animals they conserve, so the design made space for prominent large photos. The new navigation structure was easy for visitors to learn about Y2Y, and a “mega footer” shows the Y2Y conservation region map on every page and quickly lets people further navigate the site.
The final design transformed on multiple “breakpoints,” so that it looks good and works on any size screen.