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Puget Soundkeeper Alliance

At a glance

Seattle, WA
Launch Date:
November 20, 2017
  • Custom WordPress Theme
  • Design Refresh
  • Front-End Development
  • Information Architecture
  • Responsive Design
  • Training

Visit the Puget Soundkeeper Alliance website

Puget Soundkeeper home page screenshot

The Puget Soundkeeper Alliance is a founding member of the national Waterkeeper Alliance. Soundkeeper uses environmental monitoring, political engagement, and education to protect and improve the health of water in the Puget Sound region.

Unlike many projects in the MRW Web Design Portfolio, the improvements to the Puget Soundkeeper site were made over a few years of smaller consulting engagements:

  1. After performing a technical audit and site cleanup, we first worked together on a full content audit of the site. That identified a number of pages that could be merged, rewritten, or even deleted.
  2. With streamlined and improved information, a new site structure was devised to better explain the work of Puget Soundkeeper and easily show site visitors the numerous was of supporting and engaging with their work.
  3. Finally, we worked together to customize an existing WordPress theme in a way that was unique and showcased the existing strong Puget Soundkeeper brand. The new design use dynamic photos of the environment and those at work to protect it.

The communications staff at Puget Soundkeeper did a phenomenal job of making targeted improvements to their site. The result shows how smart, incremental improvements to a website can add up to a big website improvement!

The "Our Priorities" page of
With a number of projects and focuses, Puget Soundkeeper’s new site design included a visually-engaging way to get an overview of their work.
"Puget Sound Stewardship and Mitigation Fund" page on
After working hard to collect fabulous photos of nature and the people protecting it, the new website design uses those image to help inspire site visitors.