New findings from email newsletter research show importance of writing content that recipients find relevant even though people are less attached to newsletters than they used to be.
The benefits of blogging have been many and diverse, justifying my time and effort. Here’s a list of them all and the two “rules” that help me keep going.
The problem of sexism in the technology sector got covered in the New York Times, so this was the perfect time to focus on some of the smaller ways gender bias works its way into technology.
WordPress makes it gloriously easy to embed videos, photos, tweets, songs, documents, and other types of media from popular social media sites by simply pasting the URL into the post editor. Quickly learn the simple but powerful ins-and-outs of media embedding in WordPress.
So many Facebook blog posts paint in broad strokes, generalizations, and ideas divorced from any one Facebook page. In this post, read about specific, concrete lessons learned by someone new to managing a small Facebook page, and get ideas for starting or improving yours.
To many, “SEO” is an acronym shrouded in technical jargon and obscure “black hat” tactics. I think we need to step back and write more to the people who only understood the first two words of that last sentence. Join me.
For many people, particularly those who haven’t grown up in a world with social media, allowing your audience to write on a Facebook wall or respond to a blog post is terrifying. I’m sympathetic to these fears, but I also think they’re drastically outweighed by the benefits of two-way communication.
Three links to an excellent series of slideshows for nonprofits developing their social media presence from NPower Northwest.
I’m no social media expert, but I just participated in an intensive, week-long campaign to help a nonprofit gather votes for a White House-sponsored competition. I learned a huge amount from it, and was interviewed about some of the lessons I learned.