A picture may be worth a thousand words, but that doesn’t mean text alternatives should be that long! But how do you know what’s right? This decision tree is a good place to start.
Posts Tagged ‘Search Engine Optimization’
To many, “SEO” is an acronym shrouded in technical jargon and obscure “black hat” tactics. I think we need to step back and write more to the people who only understood the first two words of that last sentence. Join me.
I’m working on a post about search engine optimization for people who don’t care about “SEO.” I wanted to briefly discuss schema.org but got a little carried away, so this is getting its own post.
I don’t know that I’ll ever perfect the art of writing link text, but there are some basic patterns and word choices to avoid. This article covers how to write good link text that increases readabiliy, accesibility, and search engine rankings.
PDFs are everywhere on the web even though they aren’t optimized for viewing in a web browser. Why? In this post, the first in a series of two, I’ll review the reasons people post PDFs and the potential pitfalls of doing so.
In writing about best practices in web design recently, I’ve really been struck by the overlap between good SEO and accessibility practices. I certainly knew many good practices in each, but the number of times I found myself saying “Do X because it benefits SEO and screen readers” was really striking. So I thought to [...]