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Archive for the ‘Social Media’ Category
Guest Post: Nine Things I’ve Learned From my Facebook Page
So many Facebook blog posts paint in broad strokes, generalizations, and ideas divorced from any one Facebook page. In this post, read about specific, concrete lessons learned by someone new to managing a small Facebook page, and get ideas for starting or improving yours.
SEO for Normal People
To many, “SEO” is an acronym shrouded in technical jargon and obscure “black hat” tactics. I think we need to step back and write more to the people who only understood the first two words of that last sentence. Join me.
Embrace User-Generated Content
For many people, particularly those who haven’t grown up in a world with social media, allowing your audience to write on a Facebook wall or respond to a blog post is terrifying. I’m sympathetic to these fears, but I also think they’re drastically outweighed by the benefits of two-way communication.
Free Resources: Social Media 101, 201, and 301 from NPower Northwest [link]
Three links to an excellent series of slideshows for nonprofits developing their social media presence from NPower Northwest.
I Got Interviewed About Social Media [link]
I’m no social media expert, but I just participated in an intensive, week-long campaign to help a nonprofit gather votes for a White House-sponsored competition. I learned a huge amount from it, and was interviewed about some of the lessons I learned.